Thailand aims to spice up economy with well being tourism marketing campaign

The Thai government has launched an bold marketing campaign, “Discover the New You” to entice international visitors to spend upwards of 18 million baht (US$510,000) by September of this year. This initiative is a concerted effort by the government, the Tourism Authority of Thailand (TAT), and over one hundred thirty healthcare, wellness companies and service providers together with motels, spas, health resorts, hospitals, and clinics.
Privy , Anucha Burapachaisri, expressed delight yesterday concerning the wide-ranging collaboration on this initiative designed to boost well being tourism and sustainable tourism. Anucha said…
“The country’s Prime Minister [Prayut Chan-o-cha] is assured that this effort will grab vacationer consideration and yield a optimistic economic impact.”
The campaign aligns seamlessly with the pervading project known as the Amazing Thailand Health and Wellness New Chapters New Experience, which endorses merchandise that would interact tourists beneath the theme of “meaningful wellness,” reported Bangkok Post.
The TAT can additionally be paving the way for the participation of companies and social media influencers on this venture. While at present, media networks aligned with the campaign’s goals shall be spotlighting 15 well being tourism routes.
The goal behind this initiative is to leverage Thailand’s renowned popularity for well being and wellness providers and merchandise. In doing so, the federal government aim to stimulate the state’s economic system by engaging appreciable tourist expenditure — an ambition that the government is confident could exceed 18 million baht by this September.
For those eager on figuring out more concerning the campaign, additional details could be accessed by way of the “” web site and the “” official Line account..

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