Survey finds Thai tourism enterprises unprepared for overseas tourists

A nationwide survey has revealed that most small and medium-sized enterprises (SMEs) in Thailand usually are not prepared for the return of overseas tourists this 12 months.
Conducted by the Office of Small and Medium Enterprise Promotion (OSMEP), the survey questioned 572 enterprise homeowners from six regions on their readiness for the upcoming tourist season and found that many are more reliant on domestic vacationers than international visitors for post-Covid restoration. SMEs are known as the spine of Thailand’s economic system, but they have been hit onerous by the Covid-related downturn and are actually going through high debt levels and low liquidity.
The survey revealed that many SMEs usually are not adequately ready for the return of tourists after three years of Covid-19 and journey restrictions that devastated the trade. The director of the OSMEP said…
“The SMEs lack preparation and concern about competitors. More than 60% of business house owners didn’t have any new action plans. And most actions already undertaken had been merely hygiene measures.”
The survey found that SMEs in the tourism business rated their diploma of service readiness as medium to excessive, but identified a scarcity of funding, a scarcity of labour, and limited language proficiency as significant challenges hindering their improvement. Additionally, entrepreneurs expressed concern that consumer buying energy was not recovering because of the high price of products and gas.
According to the survey, over 50% of SMEs’ prospects in the tourism trade are local, while forty seven.4% of SMEs have a selected buyer group in their province. Furthermore, the survey found that roughly 80% of tourism SMEs are forecasting a sustained recovery this yr, however are involved about one other Covid outbreak disrupting business.
To help SMEs in the tourism industry, many are urging the government to stimulate demand by marketing vacationer points of interest in secondary cities to distribute vacationers extra evenly throughout the nation. Zany want the “We Travel Together” domestic tourism stimulus scheme to be renewed with bigger discounts.
Earlier this month, Thailand’s PM Prayut Chan-o-cha stated he expected the nation to see more than 30 million tourists this yr. Government spokesperson, Anucha Burapachaisri, mentioned the PM was confident that the numbers would even exceed this.
Last yr, Thailand beat its tourism goal with 11.15 million international guests. That quantity was a large improve from 2021 when solely 428,000 tourists entered the nation as a outcome of worldwide Covid travel restrictions clamped down on any kind of worldwide journey..

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