Phuket Hotels Association welcomes new management team

Press Release

Bjorn Courage was named because the association’s President and Sumi Soorian was promoted to the position of Executive Director, whereas long-term chief Anthony Lark will proceed to serve as a Senior Advisor

PHUKET, THAILAND: The Phuket Hotels Association, a non-profit organisation with seventy two member properties has launched into an thrilling new era with the appointment of a model new senior management group.
Bjorn Courage, General Manager of the InterContinental Phuket Resort, who has greater than 25 years of expertise in the hospitality business, has been named because the Association’s new President of the Phuket Hotels Association, succeeding founding President, Anthony Lark, ex-General Manager of Amanpuri, Trisara, and now Executive Director at HMD, Shinta Mani and Bensley Collection resorts.
Sumi Soorian, who has been with the Phuket Hotels Association since its basis in 2016 and most lately served as Development Director, has also been promoted to Executive Director. A advertising and communications skilled who specialises in project management and business improvement, Sumi graduated in the USA and has labored in multiple international locations, including Australia, China and Thailand.
Components into the position of President at a time of optimism for Phuket’s tourism and hospitality trade. The island was one of many first Southeast Asian locations to securely reopen to worldwide guests when it launched the innovative “Phuket Sandbox” programme in July 2021, and its motels and resorts are now gearing up for a strong recovery within the winter excessive season and beyond.
There can be few more certified folks to steer this proactive organisation than Bjorn. During the course of a 25-year profession, he has worked with lots of the industry’s most iconic manufacturers, together with IHG, Hilton, Waldorf Astoria, Six Senses, and Mandarin Oriental. He additionally efficiently accomplished Cornell University’s Executive Leadership programme. “During these initial occasions of restoration from the Covid pandemic, I am proud to serve our member resorts, communities and vacation spot to one of the best of my ability. I will try to continue and further evolve the essential work accomplished by the affiliation, working groups and member hotels to-date, particularly in regard to our association’s three key pillars: Marketing, Environment and Education. Thank you to Anthony for his leadership for the rationale that inauguration of the Phuket Hotel Association and for persevering with to serve the Association as Senior Advisor,” Bjorn commented.
Since it was founded in January 2016, the Phuket Hotels Association has grown to represent seventy two of the island’s top internationally-branded and independent luxury and midscale hotels and resorts, comprising simply over 12,000 rooms. Each of these members has made a dedication to the destination and, through the Phuket Hotels Association, are actively investing in a sustainable future by way of long-term environmental and academic initiatives.
Anthony Lark will continue to function a Senior Advisor to the Association, alongside Bill Barnett, a founder of the Phuket Hotels Association and Managing Director of C9 Hotelworks, David Keen, CEO of QUO, David Johnson, CEO of Delivering Asia Communications, Boon Yongsakul, Chairman of Boat Pattana, and Saharat Jivavisitnont, Executive Director at Jee Teng Hospitality Group.

For additional information and high-resolution photography, please contact:
Bjorn Courage President Phuket Hotels Association E-mail:,
David Johnson CEO Delivering Asia Communications E-mail: Website:

Phuket Hotels Association

The Phuket Hotels Association is a nonprofit organization comprising a broad spectrum of motels primarily based in Phuket. Our goal is to promote a well-rounded, dynamic image of Phuket to travellers from all over the world by celebrating the diversity of Phuket’s pure assets and vibrant culture, while at the identical time providing educational scholarships, environmental initiatives and other community-based activities to help nurture and develop Phuket’s standing as one of many world’s most sought-after destinations.
Phuket Hotels Association members are as follows:
Absolute Twin Sands Resort & Spa, Amanpuri, Amari Phuket, Anantara Layan Phuket Resort, Anantara Mai Khao Phuket Villas, Anantara Vacation Club Mai Khao Phuket, Andaman House Phuket, Andara Resort & Villas, Angsana Laguna Phuket, Banyan Tree Phuket, Best Western Patong, Best Western Plus The Beachfront Rawai, Boat Lagoon Resort, Burasari Phuket, Cape Sienna Phuket Gourmet Hotel & Villas, Centara Grand Beach Resort Phuket, COMO Point Yamu, Courtyard Marriott Phuket Town, Dewa Phuket, DoubleTree by Hilton Phuket Banthai Resort, Dusit Thani Laguna Phuket, Four Points by, Sheraton Phuket, Patong Beach, Grand Mercure Phuket Patong, Hilton Phuket Arcadia Resort & Spa, Holiday Inn Resort, Phuket, Hyatt Regency Phuket Resort, InterContinental Phuket Resort, JW Marriott Phuket Resort & Spa, Kalima Resort and Spa, Kata Rocks Resort & Residences, Keemala Phuket, Kudo Hotel Patong, Le Meridien Phuket Beach Resort, Maikhao Dream Villa Resort & Spa, Centara Boutique Collection, Mangosteen Ayurveda & Wellness Resort, My Bea

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