Thailand targets three trillion baht tourism income in 2023 with sustainability focus

The Tourism Authority of Thailand (TAT) is optimistic that the country’s tourism industry will obtain a revenue of 3 trillion baht in 2023, equal to the income generated in 2019. Tanes Petsuwan, TAT’s deputy governor for Asia and the South Pacific, revealed that the company is growing new promotional strategies for the subsequent fiscal year and anticipates finalising its proposal for the new authorities within the coming month.
The primary focus of those strategies is to promote high-value tourism, significant journey experiences, and sustainability. Tanes assured that the delay in forming a authorities wouldn’t impression the promotional plans for the fourth quarter, regardless of fiscal 2024 beginning in October. He explained that TAT had anticipated the delay and had already began promotional work using the present year’s price range.
Tanes stated…
“The TAT is focusing on 3 trillion baht in revenue from the tourism business next yr, with 2 trillion from the international market and 1 trillion from the home market. We count on the variety of flights to return to regular next yr.”
He added that TAT is not concerned concerning the Move Forward Party’s proposal to introduce zero-based budgeting for the following fiscal year. During the pandemic, the company tailored to working with a lowered price range of two.9 billion baht, down from 5.6-6 billion baht earlier than the crisis.
With overseas arrivals reaching nearly 11 million within the first five months of 2023, Tanes believes that Thailand is on course to welcome a minimal of 25 million guests this 12 months, producing 2.38 trillion baht in revenue. The short-haul market is predicted to be a big contributor, accounting for 70% of frequency and 62% of revenue.
New said…
“The recovery fee of worldwide flights was 70% and will enhance during the cool season,”
He highlighted that the leading short-haul markets of Malaysia and China have already supplied over 1,000,000 tourists this 12 months, with the potential to increase to 5-6 million for each country. Additionally, Thailand has obtained about three million travellers from Europe, the Middle East, and Africa, reaching 50% of its objective of 6 million for 2023..

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