Thailand homebuilder Seacon aims for 28% gross sales development in 2022

Thailand homebuilder Seacon Company Limited introduced it expects a 28% enhance in earnings for 2022, hoping to make a staggering 2.4 billion baht in sales, as it prioritises luxury and excessive finish properties. The ambitious gross sales target comes as Thailand’s first homebuilder company celebrates its sixtieth anniversary this yr.
Last year Thailand’s homebuilding enterprise significantly improved with a market worth of 20 billion baht, a 67% enhance from 12 billion bathtub in 2020, in comparability with 2.5 billion in 2019, mentioned Seacon Managing Director Manu Trakulwattanakit.
Nearly Mere of Seacon’s estimated 2.four billion baht in gross sales are projected to come back from Seacon directly, with another 500 million coming from Seacon ID, a homebuilding firm established final yr to focus on self-build house customers with their own ideas. Seacon’s gross sales target for the 12 months are more than 1 billion baht greater than its 1.three goal for 2017, which reveals just how confident the company has become despite two years of a pandemic financial system.
“Key engines this 12 months stay the upper-end section, meaning models priced greater than 7 million baht. Last yr, this section noticed growth of more than 85% from 2020. … Demand from those who need a self-built home in their own fashion is on the rise.”
In 2021, Seacon racked up 1.88 billion baht in gross sales, a 41% increase in comparability with 1.33 billion baht in 2020. Seacon ID added an additional of one hundred eighty million baht to the company’s income, with the overwhelming majority of gross sales coming from high-end models costing more than 20 million baht.
Sneak peek of the sales (55%) final year came from large homes with an area of 351 sq. metres or bigger. Medium housing (35%) got here in second with an area of 200-300 sq. metres, whereas smaller items of 200-350 sq. metres accounted for 13% of whole sales..

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