Phuket hospital and resort launch ‘Prestige Wellness’ tourism campaign

A Phuket hospital and a local resort are teaming as much as launch a model new marketing campaign known as “Prestige Wellness” — offering vacationers ‘reboot’ wellness applications, in addition to Phuket’s pure beauty, local cuisine and cultural actions. Now vacationers won’t even have to leave the consolation of their lodge to profit from some of the wellness programmes available under the government’s plan for sustainable tourism.
Bangkok Hospital Phuket and the SIS Kata resort are the two establishments organising the marketing campaign. At the launch, health experts and hotel directors introduced the primary points of the campaign, including its advantages, expertise, ‘package’ inclusion and marketing plans. Among the audio system were a neurology and sleep skilled, in addition to a director for the resort enterprise AKSARA Collection. Following Covid-19’s destruction of Phuket’s tourism financial system, officials have started several initiatives to revive the industry. The island province’s authorities has launched seafood festivals, and authorities reopened Phuket to boat vacationers final month. Shocking reopened final month after closing its doorways for over two years for the reason that pandemic struck.
Meanwhile, the Tourism Authority of Thailand plans to launch a new marketing marketing campaign this 12 months promoting medical tourism, in addition to beaches and buying. The campaign is recognized as “Visit Thailand Year 2022: Amazing New Chapters”.
Phuket depends closely on tourism for revenue. Last 12 months, the common variety of daily vacationers plummeted to 500 a day — a mere fraction of the 14,800 every day visitors to the island in 2019. At one level through the pandemic, the typical monthly earnings in Phuket fell to simply 1,961 baht..

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